Sausage or Sizzle? Which One Is Better For Weight Loss?

June 8, 2015June 10, 2015

Sausage or Sizzle? Which One Is Better For Weight Loss?

I’ve got a bee in my bonnet again. The model Tess Holliday has come under fire again for daring to promote fashion. She’s a model. That’s what she does.

(Check out her instructions for getting a bikini body in one easy step for Simply Be here.)

Some responses on her Twitter account were unrepeatable.

Tess shows her followers how to wear a bikini in one easy step

In the light of this, consider that last week an Yves Saint Laurent advertisement in Elle magazine was banned by the UK’s advertising watchdog for featuring a very underweight model. The comments in response to this on social media ranged from motherly ‘all she needs is a good meal’ to positively inhumane rants about how the girl looked like a corpse.

Apparently both campaigns were promoting the wrong kind of lifestyle.

But stop and think. What do we mean by promotion? Why does this matter? What exactly is being promoted?

I have a friend who is a professional copywriter and she often says that the objective behind an effective campaign is to sell not the sausage but the sizzle.

In other words, it’s the emotional response to the sausage’s sensory output that is likely to bring the consumer to the table rather than the sausage itself. After all, an intestine rammed with chopped offal doesn’t sound as appealing as the smell of a Cumberland ring fresh off the grill (unless, of course you’re a veggie like me but I’m comfortable running with the sausage metaphor for now).

So, back to Tess in her bikini and the YSL girl laying on the carpet. What’s the sausage being sold here? On a simple level, it’s the fashion but we all know that the printed picture is the end product of a long creative decision making process to create sizzle, so it’s clear that there is some kind of lifestyle being promoted too. Without this spark to fire up the consumer’s emotional response, there’s less likely to be a sale.

In the case of the YSL advertisement, it’s attempting to offer a kind of sophistication but the fact that the girl is lying on the floor in an empty room with seriously wasted thighs and an emaciated chest plays right into the hands of the critics waving the anti ‘heroin chic’ banner. Body dysmorphia is a well-known problem and it’s estimated that eating disorders affect 6.4% of UK adults, so I can understand why there is uneasiness to feature this kind of image in a sphere as public as a popular magazine. At least it got people talking about YSL – and the only thing worse than that, according to Oscar Wilde, is people not talking about it.

Should the advert have been banned? Probably but not necessarily just for the model, I think the shot was poorly styled in terms of the message it was sending. This leaves an unpleasant taste in the mouth if this kind of negative publicity was intentional.

Is Tess doing more of the same? What’s her sizzle?

Is Tess really promoting cake abuse as a lifestyle choice?

According to critics avidly waving the anti-cake banners, images of her should also be banned because she too is promoting an unhealthy lifestyle. I suppose if she’d been pictured laying on a kitchen floor surrounded by semi-eaten cream-filled chocolate sponge this would be a fair point.

But that’s not her sizzle. Not once has she encouraged anyone to overeat. She has referred to comfort eating as her only vice but not once has she actively promoted being overweight as a lifestyle choice, like thin people should go out tomorrow and eat the cake store. We’re talking sizzle here, not sausage. She’s not promoting cake, chips, cheese or burgers. She’s promoting fashion, looking good and feeling fabulous in the body you have.

Rather than being a target for do-gooders she should be acknowledged as a champion for the thousands of obese women in this country seeking to improve their self-esteem and lose weight for their health.

And feeling good should be the sizzle that leads to weight loss. Doctors aren’t saying that if people would just try to become a bit more beautiful it will save the NHS, so health should be the focus, not man made aesthetic standards – we’ll leave those to the shallow end of the advertising industry.

Rocking a frock Tess Holliday style – one that fits your curves the size you are now – makes a girl feel good. Who cares if it’ll be baggy in a few months’ time – cinch the waist in with a belt until it’s frock buying time again. Wear red shoes to the supermarket, pout lipstick chops at the mirror in the office and feel sexy in your own behind because it’s this kind of attitude that will get you healthy.

Why settle for the sausage when you can have the sizzle?

A treat for the senses or a plate full of dead animal?

Want to read more? How about some suggestions on how to get the body you want this summer?

Please like & share:

May 21, 2015June 4, 2015

How to get the body you want this summer

Start loving the one you already have…

I’m feeling excited. Not just because summer is coming but because change is afoot and I like it.

After having seen the fun pictures of fashion blogger Callie Thorpe and friends at Evans’ #stylehasnosize launch last night, I felt something stir from within. It was a feeling of excitement: that a culture of not just body acceptance but body celebration is growing from within the fashion industry and it’s been a long time coming.

People Magazine have endorsed plus-sized Tess Holliday's status as the world's first supermodel to be a size 22 by putting her on their cover this week. Tess, 29, - who became the first size 22 model to sign with a major modelling agency in January this year - recently shot a campaign with Benefit Cosmetic and has appeared in Vogue Italy. — Tess causing a storm on the cover of People magazine this week

Add to this, plus size model Tess Holliday’s feature on the cover of People magazine published today. According to her Instagram post this morning, her remit to the magazine was “I wanted show my body off & they listened”. The result? A beautiful woman creatively captured by photographer James White at home in her own body. She was not an unwanted guest there – she was there by choice and it shows.

Like just about every woman I’ve spoken to, my body has never really felt like my own. Granted, I had some special circumstances to deal with – I grew up as part of a controlling religious organisation that dictated just about every aspect of our lives right down to what we thought and how we acted when we were alone. As young women, our bodies were already owned by our future husbands and children and by the congregation for acquiring new recruits and serving the elders. Man-made rules were handed down as the pronouncements of their god. It never quite rang true with me.

So, when I left at 24 and finally got the education I deserved, naturally I had a teensy bit of a leaning towards feminism.

There, I’ve said it. The dirty word that’s been spat out too many times with regard to body issues and obesity. It’s as though the title of Susie Orbach’s totem of a book ‘Fat is a Feminist Issue’ has become an ignorantly misused sound bite for the fat shamers. The loving and taking control of our bodies has become a feminist issue and therefore all about man-hating – like we’re spiders seeking to eat the men that come anywhere near us.

Balls.

They’re our bodies and we want them back because we like them. Incidentally we like men too. The two are not mutually exclusive.

Now, I realise that not every woman has had the same prescribed and damaging upbringing as I had. But I do talk to a lot of women and the same issues keep coming up.

The need to prescribe to a diet – low fat, low carb, no biscuits/cake/chocolate for a month diet. Are you in the Weight Watchers or Slimming World camp?
I’m dieting for my holiday. I’m dieting for my wedding. I’m dieting for my sister’s wedding. It doesn’t matter what the reason is, there is always some external force at work to change the way we look. Somehow this body won’t be acceptable for whatever we are working towards.
I have to lose my baby weight. As if pregnancy, childbirth and the endless sleep deprivation coupled with unbelievable pressure to breast feed isn’t enough (don’t get me started on breasts by the way), then the media is obsessed with dropping the fat ten minutes after you’ve left the labour ward.
A suspended disbelief that one size fits all. If it did, we’d all be wearing the same shoes.
The need to buy and consume what the dieting industry and media are offering, unaware of the irony that our bodies are bought and consumed by the dieting and media industries. Like Tyler Durden in Fight Club says – we are having our own fat sold back to us.

Good grief, this is all starting to sound a little political. Apologies if this isn’t your bag (but if it is, Fat is a Feminist Issue by Susan Orbach is not just a cracking good read, it’s also a practical approach to controlling your weight and The Beauty Myth by Naomi Wolf is also worth checking out).

We’ll return to the fashion bloggers and why what they are doing is so exciting.

I’ve read enough clinical papers, newspaper articles and media sound bites now to know that the medical community are worried about our health. We have a rising obesity problem in the West and the strain this will put on services is causing great concern.

In some minds, frocks to fit a full bust, bigger belts to cinch a waist over rounded hips and a bikini that celebrates rather than hides a gloriously chunky body are going to normalise fatness and make the problem worse.

But don’t they see? Rather than being part of the problem, beautiful, well cut and on-trend clothes are part of the solution.

I’m going to go out on a limb here and state that I believe we should normalise fatness and please don’t quote me out of context. I believe we should normalise people being comfortable with the aesthetics of their own body – in that they should take ownership of whether or not it is beautiful.

So whether you are fat, thin, dark skinned, pale skinned, male, female, short, stocky, tall, lean or whatever innumerable permutations of the human body apply to you, they are yours and no one should be making money out of telling you that they are ugly and you need to change them.

What about health? Improving health is part of this, it has to be.

So to this end, let’s do something radical and separate health from aesthetics and moral judgement. Lumping these things together is not just insulting it’s profoundly unhelpful.

As I’ve said before, a body that feels strong and cherished is worth taking care of. We can’t all be skinny but we can all tweak our lifestyles (or overhaul them if we chose) to make them happier and healthier. And this doesn’t necessarily have to involve giving our money and self-esteem to a multi-billion pound industry bent on getting us to spend more by hating what we already have.

I digress again.

Back to my excitement.

I am old enough to have lived through the fledgling but influential low-fat movement of the 1980s. Protein came under fire off the back of the food combining adherents of the 1990s and I’m now sitting back and watching the anti-sugar/anti-carb evangelists with some interest and maybe even a little cynical amusement now. As a seasoned 40-year old I can’t say I’ve seen it all but I’ve seen enough to know that things move in cycles, absolute truth doesn’t exist and prescriptive diets are not an effective long term solution for everyone.

My interests have lead me to read so many inspiring, insightful and sometimes utterly radical and frankly confusing books about the body. About how it is so much more than skin, bones and organs – about how society paints meaning onto it, how the image we see in the mirror is not always what’s there and how it is used as a tool to control our choices.

And I feel like we have reached a point where if we see enough images of fuller figured girls wearing bikinis, beautifully tailored clothes and red lipstick, proudly showing off shapely legs and glorious acres of creamy white bust, the aesthetics of this will no longer be wrong, evil and worthy of distaste. In a utopian future, self-body-hatred, which so often leads to a negative relationship with food will be gone, leaving us big bottomed girls to get on with riding our bikes, safe in the knowledge that each heartbeat will be a little stronger than the one before, even if we’re wearing size 20 Lycra. Perhaps next year we’ll be wearing size 18, maybe even a 16 but this will be a by-product rather than a focal point of a healthier lifestyle.

Perhaps this new aesthetic environment will bring a smile to the writers and theorists of my university days – who knows but I like to think that the girls in London this week are edging us closer to our utopia and having a massive amount of fun while they’re doing it.

Notes:

In the film The Full Monty, Gerald says “Fat, David is a feminist issue…I don’t bloody know (what it’s supposed to mean) do I? But it is”. Body dysmorphia and the male body is just as important and I’m sorry I haven’t had the space to include more about this in my blog post.

You’ll notice the bevy of beauties I’m referring to in my post are pretty young women with luscious, bouncing curls, milky skin and wickedly long eyelashes. I realise that some critics, with some justification, will point out that in this they are as much buying into the beauty myth as the rest of the industry but – one step at a time eh?

Weight Watchers, Slimming World and the dieting industry as a whole: prescriptive diets work wonders for some people – they take the weight off and keep it off. For these people, I can only feel joy, it must feel wonderful to feel the benefits of their hard work. It doesn’t work for me and it doesn’t work for others like me – we must find our own way of taking control of our weight. Shaming and name calling isn’t likely to work either.

Please like & share:

May 5, 2015May 15, 2015

What a fat lot of good weight shaming does – an alternative view of the plus size row

I posted my dismay at some bizarre comments made by the Loose Women team last month about whether high street fashion should be available in sizes above 14-16. Here it is in it’s glory but be prepared to shout at the screen.

So many people were as shocked and appalled as I was that one member of the panel, Jamelia, made an apology the following day. This carried more of the features of a backtrack than a sorry but being an ambassador for ITV’s Good Morning Britain #selfieesteem campaign I guess she had little choice. (But do check out Natasha Devon’s part in the campaign and her bid to banish ‘fat talk’.)

“I do not think it is right to facilitate people living an unhealthy lifestyle” she smiled “I think you should be uncomfortable if you are unhealthy.”

Janet Street-Porter (no stranger to controversy) chipped in with “I don’t want to demonise these girls but at the same time I don’t want to normalise being morbidly obese.” Rolling these two words around in her mouth, her concerns seemed to centre around mobility issues in the short term and health issues in later life. I can only suppose she thought these were valid anchor points for her argument but she soon slipped her mooring when she implied that denying teenagers fashionable clothes would motivate them to lose weight.

So, at what weight does a girl give up the right to feel good about herself? At what BMI does she have to hand over her red lipstick and stockings? At what size does she no longer have the right to wear high heels and up to the minute fashion?

Size 16? Possibly an 18 according to the Loose Women crew (the following day this was increased to 20). Certainly not if you are a size 24 or, incidentally a size 0.

The word ‘kaftan’ was mentioned once.

Tell all of this to successful model, fashion blogger and celebrity Tess Holliday. Sporting stunning looks, big lashy eyes and tumbling locks, her portfolio includes swimwear and lingerie shoots. She has no shortage of va-va-voom but her gorgeous curves fall outside of what our ladies above would call ‘normal’. Seriously though, putting her in a shapeless kaftan would be nothing short of a crime.

(Check out Tess’ blog and see also fashion bloggers Callie Thorpe, Dannielle Varnier, Bethany Rutter, Georgina Horne – find their blogs on my Links page).

L.A. based Tess along with this small group of influential and rather fabulous British plus size fashion bloggers were featured in Channel 4’s Plus Sized Wars – the subject of the Loose Women’s lunchtime chat. (Available to view until 20/04/15 – see Channel 4’s website.)

Aired on the 21st of April this year, the programme explored the fashion industry’s awakening to a previously undertapped corner of the market. Three companies: 80 year established high street staple Evans, Australian Taking Shape and market trader brainchild Yours are after the plus sized fashion conscious girl with an eye for style and money in her pocket.

But, it’s clear from their clumsy comments, that the intelligent media-savvy individuals sat around the Loose Women panel that day had understood little and misunderstood much from the Channel 4 programme.

This in mind, these are the things I have a problem with:

The assumption that every girl who is a size 20 cannot run after her children or enjoy life to the full. I regularly run 4k and cycle 10k and yes, I chase my six year old around the park and regularly run up the stairs (I mean, who really has the time to walk?).
The assumption that feeling uncomfortable will make you lose weight. It won’t, it will make you go eat more cake.
The assumption that everyone who is big is greedy and lazy and therefore deserves to be. This kind of Dickensian reasoning is just ignorant of the kind of mental and physical health problems that can be behind weight issues (and a quick bit of research will reveal the damage done by the bullshit dietary advice about fat we were spoonfed in the 1980s/1990s).
The misleading assumption that teenage girls can be shamed into losing weight. This is a time when a girl’s self-esteem can be at its lowest and is so easily scuppered. If we send out the wrong messages about their self-worth then they are lost. Punishing a girl for being overweight at this age is utterly counterproductive (regardless of what Janet Street Porter says).

What’s next? Punish everyone with an unhealthy lifestyle? Shall we start saying that smokers can’t have coordinating accessories or that drinkers can’t wear makeup?

The Queen of Small Things — What do you think of when you see this picture? Someone who has never smoked? Drinks a few glasses of wine a month? Hasn’t eaten meat for nearly twenty years? Or a girl running in size twenty trousers? Yep, I’m guilty of all of the above.

Let’s separate morals and self-esteem because even bad people can have a good haircut (something to think about in the run up to the General Election).

I think a more intelligent approach is in order:

The ‘This Girl Can’ campaign. A friend of mine teaches teenagers with mental health issues. Her classroom walls feature positive images of women of all sizes sweating, getting strong and feeling vital and she’s had a great response from the girls in her care.
And how about the ‘Too fat to run’ club interviewed running the London Marathon this year? Plus size women can’t run after a toddler? These women run over 26 miles for fun.
What better way to get people feeling good and feeling fit than by telling them that they have a good body, a strong body, a valid and beautiful body that’s worth training?
Promote the message that it’s more important to be healthy than to be slim. For some of us ‘slim’ is a dream in some far off tomorrow. Fit is putting your trainers on or getting in the saddle right now and doing what it takes to get your heart pumping.
Let’s remove the stigma that comes along with being overweight, from health. The focus should be on moving and eating healthily, not on what bad, lazy people fatties are.
Let’s think about the underlying causes of obesity, instead of reducing people to wearing shapeless, unflattering and soul-destroying clothes.
It’s a matter of shifting perspective and opening your mind to the fact that good people sometimes make unwise choices and unwise people sometimes make good choices. There may be an unseen story behind what is immediately apparent.
One of the biggest concerns the NHS has at the moment is the rise in diabetes. Will someone, somewhere please point me to the clinical research that concludes that weight shaming is the best way of tackling this. I’d be genuinely interested in reading it.
Hats off to the likes of Sainsbury’s TU and Mountain Warehouse for their fine ranges of sports/outdoor clothing up to a size 22 – they are the only mainstream places I’ve found stylish running gear off the peg in my size. Shame on everyone else. You’re not helping (but do drop me a line if you’ve found another great source).

Fabulous red shoes — An unbelievably good find at TK Maxx this week, I’ll not be running after my six year old in these but it won’t be because of my weight. I wore them to the supermarket, just because I could.

I’m the first one to acknowledge that the young, curvy body of the beautiful women in Channel 4’s documentary will change when they get older. Popping out a couple of kids and blowing out forty candles on a cake changes a girl and the potential sagging of the later years affects those of us of a more voluptuous nature to a greater extent than our trimmer counterparts. This is one point on which I can agree with JSP but from what I’ve read, self loathing is rarely the first step to making life-changing decisions. I’d say that self-belief and self-worth are probably a better starting point.

So I believe we have a responsibility towards overweight young women but we can’t assume that they’re lazy, greedy and lacking in commitment. They want to feel good about themselves. They want to feel powerful, sexy, valid and we have to help them to do this.

Feel utterly fabulous in this pretty polka dot number from Simply Be

Let’s see more of the well designed fashion Tess, Callie, Danielle, Bethany and Georgina are peddling. Let’s have a bit more body acceptance – no, body joy. Let’s celebrate the feeling of looking good. Us big girls are not all burger eating, couch surfing slobs who don’t give a shit about our cholesterol or heart disease. Some of us regularly run, cycle, dance and swim despite our wobbly bits. And for those who really need to lose weight for medical reasons, let’s make it about medical reasons. Let’s make the journey more positive every step of the way – after all, JSP’s hypothetical size twenty 18-year old might have been a size twenty-four last year and doing up the zip on her new, crisp polka dot frock has made all the blood, sweat and tears worth while.

We just want to wear some delicious clothes and feel fantastic while we do it.

And it’s going to take a bit more than a bit of lunch time chit-chat to stop us.

Please like & share: